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Launch a landing page on Heroku in less than 10 minutes with JohnHenry. This gem sets up bootstrap and provides Bootstrapped user management pages with Devise. JohnHenry also includes a payment form that works with Stripe and is ready to go immediately.



 Project Readme


The JohnHenry Rails toolkit is meant to take care of all the menial tasks of launching a Rails application, that are largely the same from application to application. Using JohnHenry, you'll have the sample project live on a Heroku subdomain of your choosing (e.g. in under ten minutes, even if you don't know anything about Ruby on Rails!

Once you've launched your application, you can easily customize it to be a landing page to collect emails for a new product. And when you've got a feature you want users to pay for, JohnHenry's payment form is ready for you to use.

If you're already a Ruby on Rails expert, JohnHenry still provides value. It's step 2 after rails new MyProject. Save 1-2 weeks of boilerplate development setting up Bootstrap, Devise, Stripe, etc and concentrate on building the product you want to build!

Technologies Included

The following libraries and technologies are configured by JohnHenry and work out of the box:

  • Devise for user authentication / management
  • Stripe (JS, Gem) for handling payments
  • Bootstrap 3
  • HAML
  • SCSS
  • jQuery
  • Heroku-ready

Screenshots and Demo


A brand new Rails 4 project with just JohnHenry is live at: This is exactly what you will end up with after installing.

Installation screencast

Using the install script makes the process very easy. If you're still not convinced, watch this video of launching a brand new JohnHenry installation in under three minutes: Screenshot

Installation on Mac OS X

.. and probably Linux

All commands are run via Terminal, which you can find in your Applications folder. If you're already using Terminal, try switching to iTerm and see if you like it any better. Other version controls may work, but it's assumed the user is using git. I build git from source using brew.

Note: this assumes that you've already got Ruby 2.0 and a Rails 4.0+ gem installed. If you haven't, head over to and then come back. You can verify both with:

$ ruby -v
ruby 2.0.0p247 (2013-06-27 revision 41674) [x86_64-darwin12.3.0]
Adams-MacBook-Pro:~/src/johnhenry[master *+%]
$ rails -v
Rails 4.0.2

Basic Installation

  1. Download and run the install script: This assumes that you have the following commands available to you on your command line: rails, bundle, git, heroku.
export projectname="MyWebSiteName"

curl | bash -

Congratulations, you've now made something on the internet! Be sure to tell your mom.

Extended / Optional Setup

  1. Set up Google Analytics. You can sign up at:
heroku config:set \ \

If you want to track signups as a goal in Analytics (a good baseline), set up a goal where the goal URL is /signup=1, because after going through a new user flow will drop you at that URL.

  1. Google Webmaster Tools After setting up Google Analytics, it's easy to link to Webmaster tools:

  2. Set up Stripe keys

heroku config:set \
  1. Add the free tier of SendGrid to enable user account emails:
heroku addons:add sendgrid:starter
heroku config:add

Setting BCC_EMAILS will BCC the provided email with any email sent though JohnHenryMailer.

  1. Add pgbackups and take your first database backup:
heroku addons:add pgbackups
heroku pgbackups:capture

You can additionally schedule daily backups with Heroku's Scheduler:

heroku addons:add scheduler
heroku addons:open scheduler
  1. Set up a monitoring service. gives you 50 free monitors. On Heroku, this has the added benefit of keeping your site active, so that your dyno never hibernates and you never get a slow request because the dyno was waking back up.

  2. Set up a staging instance

  3. (optional) Add a custom domain heroku domains:add In your Registrar's host record configuration, you must add as a CNAME for your domain.

  4. Set up NewRelic

heroku addons:add newrelic:stark
echo "gem 'newrelic_rpm'" > Gemfile
curl > config/newrelic.yml
git add config/newrelic.yml Gemfile*
git commit -m "Set up NewRelic"
heroku config:set NEW_RELIC_APP_NAME="SampleProject"
git push heroku master
  1. Set up Google Adwords tracking: AdWord's support topic: Screenshot At the end of the flow, you'll get a code snippet: Screenshot The google_conversion_id and google_conversion_label are what we care about. We're going to use those values to set environment variables that let our app know what identifiers to send to AdWords:

To verify that tracking is working properly, go through your sign up flow and when you are dumped back on the homepage, view the page's source code. You should see a <!-- Google Code for signup Conversion Page --> HTML comment followed by the conversion snippet.


Bug fixes are welcome as pull requests against master. If you have bigger ideas, please get in contact with me at


MIT License